What is an Email Autoresponder?
An autoresponder is a service that enables you to automatically send out emails to subscribers who have signed up to receive emails from you.
Typically you will write a short series of emails that go out to each new subscriber as scheduled. So if someone joins your list he/she might receive a welcome email on the spot, an introductory email on day two, another message on day three and another one on day five and so on and so forth.
You write these messages once, set the days you want them delivered so that each time a new subscriber joins your list, they receive all your email series as scheduled. There is no further action required on your part. Everything is on autopilot.
The key advantage of an autoresponder is that it frees you up and gives more time to spend on other important stuff while you're in touch with your subscribers at the time and on the days you want them to hear from you.
Some autoresponders are free, but these tend to have limited functionality or may impose limits in terms of the number of emails you can send and subscribers you're allowed to have on your list.
The paid autoresponders, on the other hand, enables you to do much more and gives you all the bells and whistles as demonstrated in the sections on Aweber and GetResponse below.
AWeber - Autoresponder
What is Aweber?
Aweber is a popular email marketing service with autoresponder capability. It helps small businesses create effective email marketing campaigns that boost engagement, loyalty, and sales.
The company not only offers over 150 customizable email template options, but it also provides a great deal of freedom to decide when, how, and where these emails will be sent.
Some Popular Features of AWeber:
- Dozens of integrations to make using your favorite tools even easier
- API for third-party apps
- Top-notch customer service by phone, live chat, and email
- Easy-to-use drag-and-drop editor
- Over 100 customizable templates
- Robust autoresponder features
- Ability to tag emails to create triggers
- Trackable analytics so you can see what is working
- High deliverability rates
One of the most popular features of AWeber is the ability to send automatic emails.
For instance, you can create a sequence of emails, timed to be delivered at set intervals, that gets automatically sent to site visitors who take certain actions, such as:
- Downloading a free e-book, research report, or white paper
- Registering for, or completing, a webinar
- Signing up for an email newsletter
- Purchasing a product
Another great feature of Aweber is the ability to integrate your email marketing account with various aspects of your business.
The integration options are vast (over 100) and range from simple call-to-action tactics such as posting email subscription forms on the website and social media platforms of your business, to integrating your account with favorite online shopping tools such as PayPal.
Some Popular Integrations:
- GoTo Webinar
AWeber provides you with an essential list segmentation feature that makes it easier for you to manage your contact list.
You also can separate customers into various categories depending on various factors such as their value in your company, their shopping habits, or how long they been with your business.
You can create segments for new customers, VIP clients, customers who source your service/products repetitively, etc. Separation of customers into various segments makes it easier to send relevant and targeted emails that they will respond to.
From the integration capabilities to the list segmentation feature to the provided analytics, Aweber pulls out all the stops to ensure you have the smoothest experience possible when managing your contacts. You are given a straightforward dashboard that allows you to easily make changes to your campaigns whenever you want.
And since you're on this page, here's a book on all the tools you need to write emails like an expert.
Whether you’re just getting started or want better results from your emails, get the tools, guidance and expertise you need to succeed. Here’s a highlight of what’s included in this free course:
- More than 45 fill-in-the-blank copy templates
Writing emails has never been easier or faster. Add your info to the blanks in the templates like a game of MadLibs. Then, simply paste the content into your email marketing platform and send.
- How to write every email you should be sending
Unsure what emails you should send and what to write in them? Learn about the most important ones – like automated emails, survey emails and sale emails.
- Homework to help you take action
To prevent procrastination and help you apply what you learn, you’ll get manageable homework broken out into simple steps that you can complete in less than 15 minutes.
- Expert copywriting strategies to optimize your emails
Trying to get more opens, clicks and sales from your current emails? Learn copywriting tricks that’ll catch your audience’s attention and help you surpass your goals.
Try Before You Buy: FREE Trial for 30 Days
If you’re not sure whether Aweber would make a good fit for you, the company allows you to find out firsthand through an affordable tester plan. The free trial lets you have up to 500 email subscribers and allows you to send unlimited emails.
GetResponse - Autoresponder
What is GetResponse?
GetResponse is a complete online marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders, landing pages, webinars, marketing automation, and CRM to deliver information to your contacts and convert them to paying customers.
Through responsible and fully automated list hygiene, anti-spam practices, and established relationships with major Internet service providers and email service providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers.
The platform delivers over 5 billion emails each year in 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists (1+ million subscribers).
As you’ve probably noticed, I’m on a mission to expand my business. So I’ve been trying every list-building technique. More subscribers, more potential sales.
I’ve been exploring the collection of form types included in my GetResponse email marketing account.
For example, on my blog, I can create a scroll form that follows the reader as they scroll down the page — a friendly reminder to sign up for updates. Or place a fixed-bar form at the top of the reader’s browser, so it’s always in view.
And GetResponse includes interesting ways to grab attention — a shake form that … well, it shakes (very gently) to catch the reader’s eye. There’s an exit pop-up form you can set to appear when the reader is leaving (to reduce bounces). And an image pop-up form that allows you to add a colorful photo or image.
One of my strategies is to offer a sign-up incentive. I use a download form that releases the e-document and adds the new subscriber to my marketing list.
You can customize these forms. In fact, there’s a Color Magic tool that matches the form colors to the colors on your website or blog automatically. And any form can be coded to add the new subscriber to the campaign of your choice.
Difficult? Nope. After I finish choosing the settings, I copy a snippet of code and paste it into the website HTML — and there it is, looking great.
It's quite easy - watch the following video to see for yourself
What else? You can add custom fields to the form. The extra data is useful for segmenting my list, personalizing messages, and providing dynamic content.
GetResponse has free tools that integrate sign-up forms with everyday business tools like Facebook, WordPress, PrestaShop, Joomla, WooCommerce, and many more.
To sum up, I couldn’t be happier with the growth of my email list. Once you get forms in place, they keep working night and day, week after week. And if a particular form seems to be under-producing, I can run an A/B test and then tweak it to find out what works best.
GetResponse in Highlights:
- Over 100,000 active accounts
- 30-day free trial
- Deliverability of up to 68% higher than our competitors
- Unlimited emails
- Powerful, automatic message personalization
- Smart tracking features
Some Features of GetResponse
- Catches lost sales and jolts your leads into profitable action
- Boosts your lead generation and business-building results
- Chops away tedious and repetitious email marketing tasks
When you sign up for an account with GetResponse, you will be supported every step of the way by their excellent customer support and materials (context help, user guides, FAQs, and video tutorials).
You will benefit from industry-leading email deliverability which GetResponse consistently maintains through their solid relationships with ISPs, proactive delivery initiatives, and strong anti-spam commitment.
Try GetResponse today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.